Block is a concept business created in partnership with a classmate. Focusing on a strong identity, we created this identity set and packaging for a homegrown butchershop which prides itself as an integral part of it’s local community.

For this project, we collaborated to create a logo, business identity set; including business cards, a letterhead, and a newsletter. We also produced a number of t-shirts, aprons and other items that would be available at the point of purchase.

The entire ‘look’ was intended to be very grassroots; inspired by the butcher shops of old, but updated to suit a modern environment and client base. Methods of making our mark to stand out include; stamps, embossing, stickers and screenprinted items.